A CREW BUILT TO REBEL.
ORIGINAL
REBEL.
YOUR TURN
TO REBEL.
Our Stand.
Your turn to rebel.
Life is a messy race. You’re gonna fail, crash, doubt yourself…
accept failure, setbacks, fear, your limits… accept losing again
and again… Take L’s… learn and deal with it…
Palmer brings that gritty, action-sports vibe to take on life’s chaos.
Show up… the first step to rebel.
Be polite. But know when to unleash the rebel in you…
Stand Tall… When life pushes, we rise. Get up, push back, try harder. Full-send it. No permission needed. Speak up for yourself and your people. Never give up and good things will happen…
Forged from Chaos… build Rebel Confidence… built from the scary, difficult, real stuff of life. Craft your own code to navigate life’s beautiful chaos… to win your messy race IRL.
Your chaos. Your rules.
Own it. Be every you.
Your turn to rebel.
Tag your crew. Time to unleash the rebel. Together
PALMER
WORLD’S FIRST
ACTION X LIFESTYLE BRAND
-ESTABLISHED-
1995
ACTION X LIFESTYLE
A new way
of life
In the 1990s a new breed of young athletes brought Action Sports to new levels of popularity by turning their sports into a new way of life… with new lifestyles and new communities… full of action, fun and cool stuff.
By meshing the great choice of Action Sports with the visible cool lifestyle symbols of their everyday life… like fashion, body style, music, party, socializing… they expressed their personal style and demonstrated their YES I CAN… their fearless, rebellious, can-do-it-all attitude and passion… as shared experiences and social statement.
Mixing key things that young people can control to reflect their own personal values and proof their YES I CAN attitude in all areas of their life.
X GAMES
ACTION X LIFESTYLE
EVENTS
X GAMES
TURN PALMER GAMES
SHAUN PALMER TURNING
X GAMES INTO PALMER GAMES
With 5 X Games Gold Medals from 1997 to 2001, 5 Snowboarding World Championships and successfully venturing into other Action Sports like Boardercross, Skiercross, SnowmobiIing at the Winter X Games, competing at the AMA Dirt Bike Supercross tour and Downhill Mountain Biking Worldtour…
USA Today in 1999 glorified Shaun Palmer as the World’s Greatest Athlete in a cover story… having won his fifth gold medal at the Winter X Games 2001, ESPN crowned him Action Sports Athlete of the Year… sharing the stage that year with Tiger Woods and Michael Jordan.
PALMER
ACTION X LIFESTYLE
POSTER BOY
SHAUN PALMER WORLD’S FIRST
ACTION X LIFESTYLE LEGEND
Shaun Palmer became medias Action Sports poster boy… the showcase how to turn sports into a new way of life…
Characterized by his multi sport victories… his remarkable athletic capabilities, fearless dedication and personal skills…
Combined with his individual wild, rebellious expressions… to demonstrate his personal style and to reflect his YES I CAN attitude and values in his every-day life…
Palmer stuck out and got noticed by the world, the media, the people and made him a Rockstar, Entertainer and Media Superstar of his times.
A LEGACY FORGED FROM CHAOS.
A CREW BUILT TO REBEL.
YOUR TURN