A

Legacy Forged

From

Chaos.

A

Crew Built

To

Rebel.

Original

Rebel.

Your

Turn

To

Rebel

Your turn to rebel.

Our Stand.
Life is a messy race. You’re gonna fail, crash, doubt yourself…
accept failure, setbacks, fear, your limits. Take L’s. Learn and deal with it.

Be polite. Always. But know when to unleash the rebel in you.

Your turn to rebel.
Palmer brings that strong and determined rebellious action-sports confidence to take on life’s chaos. No filter. No fake.

Show up… be there. The first step to rebel.

Stand Tall… when life pushes, we push back. Get up. Try harder. Full-send. No permission needed. Speak up for yourself and your people. Never give up and good things will happen.

Forged from Chaos… Rebel Confidence isn’t given. It’s built in the scary, difficult, real moments of life. Earn it. Create your own code to navigate the chaos. Win your race IRL.

Your chaos. Your rules.
Own it. Be every you.

#YourTurnToRebel
Tag your crew.
Time to unleash the rebel. Together.

PALMER

WORLD’S FIRST
ACTION X LIFESTYLE BRAND

-ESTABLISHED-

1995

ACTION X LIFESTYLE

A new way
of life

In the 1990s a new breed of young athletes brought Action Sports to new levels of popularity by turning their sports into a new way of life… with new lifestyles and new communities… full of action, fun and cool stuff.

By meshing the great choice of Action Sports with the visible cool lifestyle symbols of their everyday life… like fashion, body style, music, party, socializing… they expressed their personal style and demonstrated their YES I CAN… their fearless, rebellious, can-do-it-all attitude and passion… as shared experiences and social statement.

Mixing key things that young people can control to reflect their own personal values and proof their YES I CAN attitude in all areas of their life.

X GAMES

ACTION X LIFESTYLE
EVENTS

X GAMES

TURN PALMER GAMES

SHAUN PALMER TURNING
X GAMES INTO PALMER GAMES

With 5 X Games Gold Medals from 1997 to 2001, 5 Snowboarding World Championships and successfully venturing into other Action Sports like Boardercross, Skiercross, SnowmobiIing at the Winter X Games, competing at the AMA Dirt Bike Supercross tour and Downhill Mountain Biking Worldtour…

USA Today in 1999 glorified Shaun Palmer as the World’s Greatest Athlete in a cover story… having won his fifth gold medal at the Winter X Games 2001, ESPN crowned him Action Sports Athlete of the Year… sharing the stage that year with Tiger Woods and Michael Jordan.

PALMER

ACTION X LIFESTYLE
POSTER BOY

SHAUN PALMER WORLD’S FIRST
ACTION X LIFESTYLE LEGEND

Shaun Palmer became medias Action Sports poster boy… the showcase how to turn sports into a new way of life…

Characterized by his multi sport victories… his remarkable athletic capabilities, fearless dedication and personal skills…

Combined with his individual wild, rebellious expressions… to demonstrate his personal style and to reflect his YES I CAN attitude and values in his every-day life…

Palmer stuck out and got noticed by the world, the media, the people and made him a Rockstar, Entertainer and Media Superstar of his times.

A

Legacy Forged

From

Chaos.

A

Crew Built

To

Rebel.

Original

Rebel.

Your

Turn

To

Rebel

PALMER

WORLD’S FIRST ACTION X LIFESTYLE BRAND

-ESTABLISHED-

1995

ACTION X LIFESTYLE

A new way of life

X GAMES

ACTION X LIFESTYLE EVENTS

X GAMES

TURN PALMER GAMES

SHAUN PALMER TURNING X GAMES INTO PALMER GAMES

PALMER

ACTION X LIFESTYLE POSTER BOY

SHAUN PALMER WORLD’S FIRST ACTION X LIFESTYLE LEGEND

A

Legacy Forged

From

Chaos.

A

Crew Built

To

Rebel.

Your

Turn

To

Rebel

WORLD’S FIRST
ACTION X LIFESTYLE BRAND

A new way
of life

ACTION X LIFESTYLE
EVENTS

SHAUN PALMER TURNING
X GAMES INTO PALMER GAMES

ACTION X LIFESTYLE
POSTER BOY

SHAUN PALMER WORLD’S FIRST
ACTION X LIFESTYLE LEGEND